Some people are ballsy

So I was covering the results of this survey from CareerBuilder.com, and it seems 8 percent of workers admit lying on their resume. However, 49 percent of employers have caught job applicants in a lie! Most employers give the person the boot, but I’m more curious what the person says after they are caught in their lie. Usually people beef up their past responsibilities, skill set and job title, but making up jobs and degrees, that takes more cojones. It gets better. Some of the more unique lies recorded were:
Claiming to having been the CEO of a company despite being an hourly worker
Listing work samples that were actually done by the interviewer
Claiming to be a member of the Kennedy family
Saying he/she served in World War II even though it took place before he/she was born
Claiming to be Hispanic while it was clear the person was 100 percent white.
I understand most companies take less than 1 minute to review your resume, but that kind of info will stand out and how the heck do you BS through it?